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I started by straight up cold calling some places. Just walked into the store and asked the owner if they wanted to set up a chat.
One great strategy for doing cold outreach to local businesses is to offer them a free consultation. This will give you a chance to introduce yourself and your services, and it will also let the business owner know that you're knowledgeable and professional. You can also offer a discount on your services if the business decides to work with you.
One thing that you can do is compile a list of businesses that you would like to work with and then reach out to them directly. You can also try attending local business events or meetups, and networking with business owners in person. Additionally, you can create content that is specifically targeted at local businesses and share it on social media or your website.
One great strategy for doing cold outreach to local businesses is to send them a personalized email. In your email, be sure to highlight the specific benefits of working with you, such as your experience and the services you offer. You could also offer a free consultation to help them decide if working with you is the right decision for their business.