I am looking to transitioning into Digital Media Buying in a small ad agency (note I do not have much experience on the digital side). They use a programmatic system (Trade Desk). As someone who will be learning from the ground up in this- does anyone have insights? Tips? Anything I should keep on top of mind?

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If using the Google stack, get certified in DV360, CM360, and GA360 in skillshop. Then read through as many Google help articles as you can stomach. Use Feedly to stay up to date on industry trends

The entry level jobs are usually called Paid Media, Programmatic, or Media Buyer Associate/Executive. A lot of companies will teach you programmatic and most employees I’ve seen with those titles have no programmatic experience

From there, you can quickly level up in an agency environment and be a manager within 2 - 3 years making six figures

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Definitely start working on your excel skills. Start looking up YouTube tutorials on how to pivot, VLookup, Sumif formulas….it definitely helps. TradeDesk is one of the more user friendly DSPs with a clean UI for me.

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Strong this. Knowing basic / intermediate excel formulas is essential.

I recommend becoming familiar with the following:

VLookup
Index Match
Sum If
If
And
Or
Pivot Tables
Tables

LinkedIn Learning is also a great resource

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