I don't get how and why the marketing budget is always the first thing to get cut when the growth targets stay exactly the same. Are you being asked to hit the same MQL/SQL or revenue targets with fewer campaigns, smaller paid budgets, and a smaller team?

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Every single cycle. Budget gets cut in Q3, targets stay untouched, and suddenly you're expected to conjure pipeline from organic and prayer. The part that kills me is no one adjusts the attribution model when paid spend drops — so when numbers miss, it still lands on marketing. At some point it stops being a budget conversation and becomes a credibility one. Have you been able to push back on the targets, or is that just not on the table?

Seeing the general cool off of budget and more talks around efficiency and cost reduction. Weird period to be in

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