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Mentor
Every single cycle. Budget gets cut in Q3, targets stay untouched, and suddenly you're expected to conjure pipeline from organic and prayer. The part that kills me is no one adjusts the attribution model when paid spend drops — so when numbers miss, it still lands on marketing. At some point it stops being a budget conversation and becomes a credibility one. Have you been able to push back on the targets, or is that just not on the table?
Seeing the general cool off of budget and more talks around efficiency and cost reduction. Weird period to be in