Is anyone hiring anyone over 50?
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I’m 46. Look 10 years younger and my book is still pretty fresh. Having said that, I can totally see the writing on the wall and I’m probably going to make the jump in-house in the next year or two.
Ageism is also price-ism. I want to be paid well for my experience and skill, and not in free beer and snacks and “awesome opportunities” or a fun office culture. I‘m making you a lot of money, and I want that for myself too.
Over-fifties need to start an agency for and by over fifties making ads that actually resonate with that critical sector. It would be a breath of fresh air - ads that very quickly tell you (with a bit of deadpan humor) exactly what you need to know - sans all the cacophany and cinematic/CGI BS because life’s too short. Other agencies would sneer and poke fun but who cares because you’re over that too. Maybe ads like: “here’s the new Honda (image). It’s got a new AI device that suggests places you want to go. Like to work at 10am. To tell them, take this job and shove it. Try it already.” You guessed it - I’m over 50, gainfully employed, but so over the same ole same ole tried and trying trotted out by our industry. Thanks for the inspiring wake up call!
Ha! Well, I don’t feel I don’t resonate with a broader audience. I can say I don’t like most of the work being done, but I’ve always said that. I get that tonal changes happen, but an idea is an idea and if you are a bit older, the reality is that you’ve been around the block and know what to avoid, what to champion and how to navigate classic hurdles etc. But that’s less important than the bottom line these days.
Wonder what would happen if there was an agency with only people over 50 working there...🤔
So has racism and sexism, doesn’t mean it needs to continue to be so.
What do you youngsters hope to do for a career when you start pushing 45? Just curious.
I'm in my 40s and actively looking to get out of agency land. Slowly but surely most of my mentors (themselves mid 50s) have all left the business. The handwriting is on the wall.
I’m banking on going in-house soon. I k ow in-house CDs in their 60s who are appreciated and respected and make good money .
That depends, you single bra? How “over 50” we talkin’? And do you have a car?
Depends on how you look. Being a fashionable silver fox helps
Tough out there for +50 creatives, but I came across an agency that specializes in targeting boomers and seniors:
https://www.comingofage.com/
Haha, yep I noticed that. Sunny Lisle, IL.
get into high science pharma where gravitas is still valued at above zero, you guys.
@Merkle1 Pity the work on comingofage.com is so mundane - my mother is 80 and she’s as far from mundane as you can get (loves and dances to acid trance etc)
Do you have pharma experience? They’re much less ageist than general advertising.
And yes, you can do great work in pharma. Check out the Health Lions. Fab ideas! Admittedly the best ones are experiential/out of home
Seems the true deterrent in hiring people over 50 is their income expectations, not entirely an age bias off the bat. Not sure which would be worse to accept as a “norm”, yet here we are
The older you get the more Sr you should be, there are way less GCD jobs than Jr. writer jobs, so it’s way more competitive, just the nature of the beast.
GCDs are now more likely to be in their 30’s instead of older. Agencies have always been ageist, but combine that with the fact that the agency model is scrambling financially these days and they want younger, cheaper talent in positions that used to be more senior.