I feel like KPIs are getting fuzzier where I work. We’re tracking more numbers than ever, but it’s harder to tell what’s actually driving results, especially when paid, retail, seasonality, and brand momentum are all moving at once. On top of that, some of our reporting is straight up inconsistent, so even “the data” doesn’t always feel reliable. Are KPIs at your company getting clearer or more confusing, and what’s one metric you still trust?

like
Posting as :
works at
You are currently posting as works at

My last company was so rooted in MMM as the be all/end all one and only word of the almighty model. Which as a marketing person is nuts. There are so many variables that influence the model outputs but it all came down to one number: then finance started to get involved more heavily and drove investment decisions. I’m a big proponent of MMM directionally but it becomes the only guide too often, that’s a long winded way of saying I found KPIs at my last company getting sharper but stupider at the same time

Related Posts

Filed H1B COE petition today with PP at Vermont center, by when can I expect the result?

like

Hi Fishes, Just wanted to know what is the salary band of associate 2 in Tax profile? Location is either Kolkata or Bangalore or Hyderabad.

Hi there, I'm looking into expanding my skillet as a Software Engineer (web dev).

Well, which programming languages or frameworks are on-demand to learn for a high-paying web dev job?

likesmart

Has anyone gone back to school for their MBA? Did help further your career?

like
like

Any Financial Services or Construction Seniors out there looking for a change or better pay? Crowe has a ton of positions open, and competitive pay, can probably negotiate a sign on bonus. Willing to split the referral bonus as well! Really just need the help! DM me if interested!

like

I’m studying for the SHRM-CP with the Mometrix (study guides, online course, and flash cards), however I’m super overwhelmed with all of the information. What are some best practices to ensure I grasp all of the concept ? Any advice would be much appreciated!!!

Can provide more details if needed, but if an employee is constantly coughing at work (small retail establishment), is it okay to ask them for a doctor's note stating they aren't contagious? They're claiming it's due to allergies, but I've gotten several confidential concerns from employees and customers alike due to the current enviornment.

I am interested in getting my SHRM-CP certification this year and I was wondering which study methods and materials worked best for those of you who passed the exam. Also, what are your roles in HR?!

like

I’m currently working with a senior level HR candidate. This individual has a doctorate in business with a focus in HR, her SPHR, Federal, and private sector experience at the singer level, and has a fabulous personality. I’m curious is anyone else having difficulties play some candidates like this? At this point I’m starting to think it’s racial or her sex based of the lack of interest in this candidate. Any thoughts?

like

For all you retail people...are you experiencing a very slow holiday season? I am a retail manager and I feel like this season has been freakishly slow. I thought we would at least match last year's number or be up a little bit but we are trending down. I talked to employees of other stores in the mall and they are saying the same thing. Is anyone else experiencing this in their market?

likeupliftinghelpfulsmart

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

Struggling with identity now that I’ve finally, truly accepted depression/anxiety are medical conditions I need meds for. I love who I am on meds, but I hate feeling like that isn’t “the real me."

like

Hubspot is getting way too expensive for my small business and they don’t care at all that they are pricing loyal customers out. What’s a more affordable alternative?

like

What is the biggest piece of advice you’d give someone starting a new role/joining a new team?

like

Received less salary this month also. (Same amount as last month)
Why is this happening? Too much tax 🥵

like

Anyone else hate having to ask customers to donate to charities? ...like, I get that it's for a good cause and everything, but it feels super awkward

like

Hello desi fam...Anyone know wherr/how to get an iptv box in the Chicago area?.... thanks

like

Anyone recently joined Optum in India? Did you receive welcome gift?

Anyone here who has moved from EY GDS as part of global mobility?

My wife has an opportunity to move to the UK and is in the final stage of salary discussion. She is drawing a salary of 38 LPA in technology consulting.

Just wanted to understand what’s the salary she should ask for.

Can anyone help?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal