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I had this type of role a few years ago- they encouraged us to pick up special prjexts and I used my project to spring board into a better career. If you’re SSP side, make a tool to analyze margin and use that to try to drive margin up (while not just using shitty inventory). Keep track of your optis and share how much h money you made the company
Conversation Starter
If it doesn’t feel like a temporary phase and the ceiling is already showing, it might be time to look around. Just be real about the market right now. It’s rough, especially this time of year, so you don’t need to sprint. Line things up while you figure out what you actually want next.
What you’re feeling is common when a role is heavy on reporting and data entry with little strategy or ownership, and over time it can absolutely stall a marketing career if you stay frozen in that scope. Treat this as a launchpad: start taking on tiny “value-add” projects (building dashboards, basic analysis, campaign recaps with insights) and, if that doesn’t turn into more responsibility within 6–12 months, start targeting roles with explicit language around analytics, campaign execution, or ownership so your day-to-day builds future-market skills
This is exactly like my first job out of college. I did not learn a single about marketing while I was there, in spite of it being a full service agency. The only benefit to the job was being able to add agency experience to my resume. I'd stick it out for a year or two so you can do the same, then move on.
Bowl Leader
You are not trapped in your current position for life. There are benefits to learning about work you don’t like early in your career. It’s also easier to move to another position while you are working. Use this experience to focus your search.