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Different clients, different legal departments, different risk tolerance.
"These claims are not verified by the FDA"
There is a big difference between FDA regulations and compliance and consumer product.
I’ve always wondered about this too.
Sounds like you work at a real agency with a real legal dept. A lot of brands take on the risk themselves. Many agencies with legal departments won’t accept the risk on behalf of clients bc if the FTC comes after you (the agency), you’re liable.
You need a reference that says, unknown fat drainage
“Data on file”.
We used to have to provide substantiation on “softer” claims for toilet papers. Now there is tp aggressively marketing that other brands give you rectal cancer
Drunken PRC people who ok’d it
They’re not going through as strict of a regulatory process apparently. The more support and credibility your brand brings through its advertising, the better. Some brands don’t care about backing their claims and those are brands that see more major lawsuits
Magic?
digital advertising is nothing without measuring its performance for maximum ROI
Advertising is nothing without measuring its performance. Tracking conversion can easily help us measure our ad performance.