I have to meticulously annotate any claim we make in our advertising. Then I see random companies on line talking about how their product "magically drains fat." How? How??

funnylike
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Different clients, different legal departments, different risk tolerance.

likesmart

"These claims are not verified by the FDA"

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There is a big difference between FDA regulations and compliance and consumer product.

like

I’ve always wondered about this too.

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Sounds like you work at a real agency with a real legal dept. A lot of brands take on the risk themselves. Many agencies with legal departments won’t accept the risk on behalf of clients bc if the FTC comes after you (the agency), you’re liable.

like

You need a reference that says, unknown fat drainage

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“Data on file”.

likefunny

We used to have to provide substantiation on “softer” claims for toilet papers. Now there is tp aggressively marketing that other brands give you rectal cancer

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Drunken PRC people who ok’d it

funny

They’re not going through as strict of a regulatory process apparently. The more support and credibility your brand brings through its advertising, the better. Some brands don’t care about backing their claims and those are brands that see more major lawsuits

Magic?

digital advertising is nothing without measuring its performance for maximum ROI

Advertising is nothing without measuring its performance. Tracking conversion can easily help us measure our ad performance.

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