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Omg this is amazing, thank you for sharing! I haven't done a ton of event marketing in my career but I've been interested in moving into that direction so this is a really helpful resource, thank you for sharing!

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No problem at all.

I agree that event planning is monotonous, but I think that's just the nature of it. That playbook is pretty solid, and it makes good points, but I don't really see a way to have a lot of variation from how things are generally done. I'm not really sure people would respond well to an event if it was radically different in major ways.

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Well, I meant more about the marketing of the events and not the events themselves. I think there’s space to do the marketing different but it’s been a challenge to find the budget to really test what works.

Oh wow. This looks like a really great resource for folks in our industry. Thank you for sharing this OP. I don't do a ton of event marketing but i do have to do some every now and again so I will definitely be checking this out.

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No problem.

Great resource for sure! Thank you for sharing this, and I’m already thinking of a few people to pass this one to the next time they’re looking for a good overview.

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My pleasure.

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