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2 red flags.
1. You may be violating fiduciary duties to the firm (agency law) so check with your boss
2. These "more modern methods" may not be ethical as attorney advertising is very strictly regulated. Check your state Supreme court's advisory opinions. But remember, they're only advisory so rely on it at your own peril (which is again why 1 is important).
And the ads would be to call me as a member of my firm. But that may be another red flag, using my firms logo in my own ads. The more I think about this, the more this seems like a bad idea. I’m just very entrepreneurial myself, and always looking for ways to generate new clients. At the end of the day, say I brought in 20 new clients. Would they really be mad about that?