I met a college student who is very entrepreneurial and is developing a business to generate leads for PI attorneys through more modern methods. He offered to use me as his proof of concept, I’d just have to put up a little $ for the ad cost. I get 1/2 of the fees on cases I bring in myself, so even it led to a few cases it would be worth it. My question is do you see any red flags about an attorney who is part of a law firm that already does marketing essentially marketing themself?

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2 red flags.

1. You may be violating fiduciary duties to the firm (agency law) so check with your boss

2. These "more modern methods" may not be ethical as attorney advertising is very strictly regulated. Check your state Supreme court's advisory opinions. But remember, they're only advisory so rely on it at your own peril (which is again why 1 is important).

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And the ads would be to call me as a member of my firm. But that may be another red flag, using my firms logo in my own ads. The more I think about this, the more this seems like a bad idea. I’m just very entrepreneurial myself, and always looking for ways to generate new clients. At the end of the day, say I brought in 20 new clients. Would they really be mad about that?

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