I publish content online and the algorithm obviously favors angry, dramatic posts. But I'm over here trying to build genuine trust with my audience, rather than just chasing views. It's hard to resist gaming the system because of the opportunity to go viral though. How do you keep your standards while still getting seen?

Posting as :
works at
You are currently posting as works at

You have to ask yourself whether you want an artificial surge of views or continue building a long-term and genuine audience base. Trends and sounds can be used to your advantage to get in that algorithm, but keep in mind the brand and what makes sense.

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I feel the same but my editor loves to rewrite the header and intro so it becomes one of these

I feel this. Chasing clicks with drama might work short term, but it damages credibility fast. I think trust outlasts virality, even if it is harder in the moment. Do you ever find small wins with authentic content going viral anyway?

I struggle with that balance as well. Viral reach is tempting, but the audiences you win with outrage are rarely the ones that stick.

If you write a version and worry it won’t go viral, write another draft of the same thing with more dramatic draw ins. I think after that you’ll see that your original one is much more of the standard you actually want rather than posting for cheap views

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