I wish companies would do their homework and avoid working with agencies that use layoffs as a business strategy to hit their targets instead of actually business success. Layoffs = poor leadership. It is that simple.

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jokes on you all the companies we're servicing are doing the same thing to hit their quarterly growth numbers

likesmart

Given that agency layoffs often happen because clients pull their budgets or move chunks (or all) of their business to other vendors, I doubt clients are gonna be the ones to save us here. Really, the only people that care less than agency leadership does about agency staff losing their jobs, are clients.

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This is so true.

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The smaller an agency can be the better. Easier to manage supply and demand for services, easier to create relationships, better margins, better quality work, better clarity of value of a team.

smarthelpful

Keep low overhead + use AI tools to deliver at scale = future agency model.

Layoffs are not a 'business strategy' nor are they always a reflection of poor leadership. If the amount of work in the queue does not match the number of employees at the agency, agencies have to either hire or layoff depending on the direction of the imbalance. If they don't, they will either lose the ability to generate sales or lose the ability to be profitable. Shareholders don't like either of those situations.

likehelpful

And that’s the fundamental flaw in ad agencies. You’re not allowed to have ebbs and flows. The ad space is the worst it’s ever been. I feel for any newbie coming into the industry.

It’s really hard to predict how much business an agency will have to service in this business. No one likes layoff but it is what it is.

It isn’t - it is what it is. There needs to be huge penalties to large corps/agencies that layoff to make quotas.

Most companies are licking their chops hoping we can squeeze more work out of less people with AI - they don’t care. Or if they do, it’s not in the way you want.

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