I work for a major health insurance company, and my primary customers are the carrier liaison folks at the major brokerage firms. Do these people actually have influence over what gets sold and/or renewed? I sometimes wonder what they do for us. Then I wonder if I should become one of them! Seems like a pretty lucrative job.

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Carrier liaisons definitely have influence, even if it’s not always obvious. They don’t usually make the final decision on what gets sold or renewed, but they shape the process behind the scenes.

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Super helpful, thank you for responding.

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