If I were to take a Design Director role, would it be easy to pivot back to Senior Art Director and ACD roles? I’ve worked as both an agency AD and Visual Designer on the client side. I love both concept and execution, but Iean more design in terms of experience.

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Maybe, but it’s a really weird trajectory, let alone two entirely different disciplines.

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I’m not really getting much traction applying for Senior AD and ACD roles. I think it’s because I lack the conceptual experience.

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I don't think so. A Design Director is a leadership role above AD and ACD (or it should be). The skills are transferable, but the work you will be doing and putting in your book is different than what hiring managers will expect from an AD.

At an advertising agency, the design team can tackle everything from web development, to deck building, to campaign vis ID, branding projects, to production design depend of the agency focus and capabilities.

A design director will have to lead all of it and also expected to be hands on occasionally,

The seniority of this role also varies wildly. Last shop I worked had only a global head of design that I didn't deal with much unless it was a global campaign or pitch so I was the acting head of design of the 2 US offices even though my title was DD.

The kind of work you will do as an AD / ACD is ideating campaigns, activations, and a lot of social content these days.

Depends whats in your book

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