If I’m looking to potentially take a position at a place in NYC with a staff of roughly 25 people what’s a reasonable salary asking range that’s solid but not asking too much?

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Ask for what you want. Unless they're some kind of non-profit or workers cooperative their motivations are no different from a big shop. And size doesn't necessarily mean they don't have the money.

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How much do you WANT?

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Designers should probably make 70ish

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65k would be ideal? Just a bit of a bump from my current salary? But It’s a small shop though. This jump is definitely more about opportunity and growth than salary.

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