If you aren’t convinced award shows are rigged, ask yourself if you believe them when they tell you that they’re a non-profit organization. At a time when agencies are shutting, merging and laying people off, we don’t see Cannes merging with the One Show or the Clios or the Golden Drum or Kyoorius or others just as dumb, or cutting down on categories or hiring or doing anything good to help the industry, besides taking your money and giving you an award in return.

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In other news, the sky is blue.

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The awards aren’t helping agencies avoid layoff either, not sure clients really care at the moment about them as much as they care about working with people the have past relationships with…

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Sort of. For those in the thick of awards—a lot of programs have stopped. A lot of programs have cropped up. Ascential—which owns Cannes has gobbled up WARC + Contagious…so there is some of that happening…

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They are non-profit for tax purposes. They rake in shit tons of money, pretend they’re committed to industry education, diversity, etc., and are able to pay their teams real salaries that would be the envy of most account supervisors and senior art directors.

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You good bro?

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Quick, somebody call a Waaambulance

Most of the work that wins awards is just us congratulating each other on doing things we think are interesting. Most of it doesn’t move the needle for the client at all. I remember a few years ago when Arthur pulled us out of all Awards for a year. It was the year they were building Marcel. We didn’t have enough money to build Marcel and enter the awards.

You pay for award entries with your own money?

I mean the One Club did merge the Art Directors Club and Type Directors Club plus a couple of international orgs in the past 10 years. And beyond that, I’m not sure that “rigged” is the right way to describe them when the paid administration of awards is the express nature of their operations and nearly all of them are utilizing peer-driven juries.

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