If you work at a global company, I’m super curious how big your corporate brand team. I’ve seen some giant organizations with just a few people in charge the corporate brand and other places with big centralized brand teams at the top. What is your experience?

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I worked with a big athletic/sporting goods company and my department consisted of 10-20 then scaled down to 2, at my previous corporate company my department just consisted of 3 designers and did HQ work but related to events. At an old corp company I worked with 12 designers. It varies from company to company. Lastly, my experience varied though. From good to bad to good again, depending on managers.

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It depends on who is actually creating work - i ran global marketing (events, brand, market research) at a $5bn company and the brand team was 5 people because the work was carried out at Business unit level. The brand team handled limited company specific work in collaboration with corporate comms/PR, and otherwise tried to get BU teams to be brand compliant.

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I experienced both. It depends how much your company wants to invest in brand and design.

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