I'm a b2b growth marketer in a large SaaS firm, currently working on 2 large product launches. I firmly believe that to drive a successful product launch you need to take a full funnel approach, but I'm struggling because my organization really values 'quick wins' and 'light touch activations' and wants quicker turnaround, less indepth campaigns. Has anyone had to navigate a culture like that before?

like
Posting as :
works at
You are currently posting as works at

Yep so thats where you establish how much time you focus on for the parts of the funnel. If lead Gen is important than spend 60% of your time there. If closing is a higher priority then we're only spending 10% on top and 80% on mid to bottom funnel.

Depending on your product's complexity will take into account whats possible.. for my org we have 6-figure, multi year contracts. That doesn't happen by gated content and light touch points.

Related Posts

Does anyone here have a Tesla? Should I do it???...

like

Is B school a good idea as a software engineer?

like

Welcome to Ghosted! Where we warn each other about the companies that vanish after we invest time, energy and passion in trying to land a job there. Join the Bowl with the link below.

likeupliftingfunny

Code and Theory

like

Hi Everyone, I have 5.5 YOE and have interviewed for a consultant role at Google. What should be the range of the compensation that I may look for?

like

I got lowballed an year back. I joined without realizing how the title salary would drag me back. I am stuck in my role and low salary. Any suggestions?

like

Recommendations on design services and places to buy furniture? We just bought a house and are looking at RH and Arhaus.

like
like
like

Hello Colleagues - I am a Tax Senior (M) applied for a transfer to Pune office and will be moving around Nov/Dec - no rush as such as we need to report to office by Jan.

Looking for a chilled out flatmate who is also looking for something similar. Lil about me if it matters;
Super organized, non-smoker, Beer connoisseur, console gamer-Xbox series S (Almost unbeatable Div1 in FIFA 22), a backpacker

Will find a 2 BHK fully furnished in a gated society around Kharadi-EonIT park Please drop a DM!

like

Living in a ~700 unit rental building with 50+ staff - any suggested holiday tipping? Staff at the building come and go all the time (we just got a whole new wave of doormen in November)

like

Hi..Is there anyone who is working in Advatix or has previously worked with this company? If so, then please comment here.. I got an offer letter from this company. I am not sure about the job security and work culture of this company. can someone please tell me?

like

What was the hardest part about your first few weeks at your current school? What do you wish your supervisor had told you/showed you?

That’s how Big 4 proposes solution to the client .

Post Photo
likefunny

Itne gand fatike hai Cognizant wale ki select karne ke bad sale call nahi uthate . offer letter release kabhi karenge

likefunny

The only qualifier to becoming an industry legend should be whether or not you’ve worked with Sam Elliot. Nay, his mustache. Prove me wrong.

likefunny

How is work life balance at REPE firms?

like

It's not your knowledge but your imagination that can make you exceptional.

like

Looking for openings in service delivery management with an experience of 9+ years in Toronto, Canada. Currently holding active PR, ready to move by November.

like

We’re hiring across a variety of roles. If one on our site catches your eye - happy to refer if you DM! 😊

likefunny

Additional Posts in Marketing

So I finished my 3rd interview with a company and the TA specialist said they loved me but can’t meet me at my bottom line salary, however, I said I can negotiate and she said she’s going to speak with the decision makers and see if they’re okay with that. What does this mean? This is for a marketing specialist role. I’m asking for $70K bottom line

like

I am an email marketing specialist. I am approaching my one year at my new job. I have been going above & beyond. I have been recognized by my boss that I have been doing great as well. I have been implementing new strategies, completing all assignments on time, and I do the most in all of our meetings, interviews and business events. How much can I ask for a raise?

like

Hi,
Quick question: Do you think is it fine to be asked for preparing an outline for marketing plan as an assessment test so, employer decide if you will be the right fit for position ?

likesmarthelpfuluplifting

I was recently hired by my dream agency. I get creative freedom, flexible hours, and I can work from home if I feel like it. Always keep looking for better opportunities, you never know when one might show up!

like

I'm looking for someone to run Adroll for a startup with a $5k a month ad spend. How many hours a week will that take them and how much should I pay them?

like

How does your workplace measure the success of a marketing campaign and do you think that method is a valid/smart way of measuring it?

likeuplifting

Best influencer search tools or strategies for sourcing?

like

Tips on writing marketing company that sounds organic and punchy?

like

Does anyone have any experience with General Motor’s HireVue process?

like

Wondering if anyone can share the approximate timeline after applying to Target Corp. to hearing something from them. Applied 9/1 and on the applicant portal the status still says “in progress.” I got a great internal referral, but I’ve not reached out to the hiring manager. 😬 I know there were a few hundred applicants — what’s a realistic timeline and what could I say to the hiring manager if I reach out to them. Many thanks.

like

I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?

like

I joined an agency about 2 months ago and every single day I get more responsibilities, to the point that I don't even know what my actual job title is. I'm frustrated, to say the least.

like

How do some agencies take all the awards yearly while others get severely shafted?

like

What are your tips on convincing a fellow employee not to switch agencies? I really don't want to compete with them

like

Marketing Career: When should I move to the director level? I have 4-5 years of Growth Marketing experience and my salary is stuck at $100k. I want to make $200k within the next year - what should I do?

like

I travel a lot and have about 50k IG followers with high engagement. How do I contact companies and see if they want me to make a sponsored post?

like

Hubspot is getting way too expensive for my small business and they don’t care at all that they are pricing loyal customers out. What’s a more affordable alternative?

like

Is it worth it to leave a current FTE perm role to work for Google as an freelancing executive producer, 6+ contract with possible extensions pending budget, performance etc? Debating the massive brand name and experience but leaving job security etc. for it

like

Does anyone have insight on what I could expect the base salary to be for a program manager position at Capital One? It’s listed as a manager level position in the process and project management category. Any insight would be helpful!

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal