I’m about to demote my title and chop 10 years off my resume. The part that hurts is those years have some great brands and my time at BBDO. But I hear this is the only way to get work again. Ugh.

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I wouldn’t hire a Creative Director today unless I could verify that they legitimately performed in the roles and titles they claim. It’s the opposite of OP’s dilemma: I know of people assuming CD titles with one year or less of experience (or none) in the ascending roles. In an era when every agency, brand, fashion house, hospital, local grocery chain and roller rink has a Creative Director, the title has been as debased as those who worked hard to earn and achieve it. Many who deserve to hold it are forced to hide their experience while some who seek it aren’t above inflating theirs or making it up entirely.

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Is this an East Coast thing? That's the impression I got in NY. Not so much in SF.

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You can only put off the inevitable for so long. It’s a small industry, not that hard to figure out where you’ve been. And it’s hard to look eternally youthful. Even with all the lopping of decades and messing around with resumes it’s hard to look ten years younger.

At some point, the game ends.

I had a great career. Did the Max Headroom campaign for Coke. Did the Saturn Launch campaign. Worked in BMW and Levi’s. If you think you’ve got problems, I can’t show any of that work because it’s all SD and looks like it was done by Neanderthals. But that’s water under the bridge.

I stayed in the game until I turned 50. That was in 2003. I pivoted, got into video production and had a good 15 year second career in that space. Now, even though I was trained as an art director, I’m writing. And it turns out there’s tons of work for me. I work directly for clients, small agencies, production companies, myself. I’m 65 years old.

My message is this - there’s life for creative people after agencies. But you have to get out of the agency mindset. Your knowledge and experience are invaluable but agencies have twisted things horribly so you need to hide it.

They make noises about how important the creative is but the brutal truth is that at the end of the day most suits see creative as window dressing and creatives as annoying crybabies who have to be tolerated until they can be booted out and a fresh crop of naive, wide-eyed babies are brought in. It’s economics. It’s expensive to keep people around who have decades of experience and what they’ve found is that they can get away with using malleable youngsters until they get too expensive.

So move on. Don’t be the person standing outside in the cold looking in the window at all the beautiful people enjoying their sumptuous meals and fine wines. Use your creative skills to make your own reality. A reality in which you are in control and not beholden to people who just do not care about you.

You can do this

likeupliftingsmarthelpful

This is a great, thoughtful response. Thank you.

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