Related Posts
Conversation Starter
Run Joe Run!! Run Joe Run :)
Patient experience consultants? Are your here?
Community Builder
#hiringurgently at °Nomad Health which is a HealthcareTech company that is the first digital marketplace for healthcare jobs, efficiently connecting quality clinicians with rewarding career opportunities. Hiring urgently for these 2 roles listed below, be sure to apply DIRECTLY ONLY through those special referral links listed below:
1.) Senior Accountant- https://grnh.se/907a22374us
2.) FP&A Senior Manager- https://grnh.se/c93c17e14us
My base loc is Bengaluru, but currently I am not mandatorily required to work from office, and have been working from home since I joined Deloitte in July. Should I talk to my manager and go back to my hometown Kolkata and work from there? Staying in PG all day and working from here is not quite feasible for me. Suggest pls. Deloitte India
Anyone knows anything about Siegel+Gale in LA?
Additional Posts in Advertising
Pro
Anyone know if OKRP is hiring after the BK win?
B.I.G. Big Intuitive Guidelines
Rising Star
New to Fishbowl?
unlock all discussions on Fishbowl.
Chief
Good briefs need no pomp and circumstance. I’ve had strat teams do all sorts of nonsense to deliver briefs, and it’s almost always because the brief itself is subpar. All I want from a brief is a clear insight and list of mandatories that is as small as physically possible. That means, from the account and strat side, saying no to the client. Making sure then understand that people aren’t going to take away four separate rtb’s from one 15 second spot. If you want the brief to be memorable, let it be memorable because it reads like a brief from back in the day - simple.
Agree with CD1. Maybe we’re just un-fun people, but most the creatives I know just want to get the brief, ask any questions we have and go start thinking about it. Having consumer and market insights and a focused key message is really all we want. If there are snacks, no one will be sad, but we really don’t need a performance.
Rising Star
I've never wanted a "fun" briefing. In fact, I've turned them down on more than one occasion. Briefings don't need to be fun. They need to be informative.
The last thing I need is to try and hear you talk or ask questions over the screaming sounds of a game of Skee ball, or some shit.
All that said, if you want to do a fun, related, follow up session a day or two later, that'd be cool. After the brief has time to settle, ideas are starting to come,.questions are popping up, a fun outing where we can experience the product or service, could be cool.
All reasonable comments, thank you. Completely agree that the brief itself has to be solid!
Ideas can hit you anytime. My greatest ideas, among the few that I have, came when I was alone and talking to myself.