How are you all structuring your decks for client presentations?
Basically, since ad school I've stuck with the tried and true format of Insight (1 line on a slide), Idea (1-2 slides w/ a line+key visual), How It Works (executions, etc), and that seems to be the format that a lot of agencies use.
Obviously, this will always vary by agency and project, I'm just curious about the broader structuring rather than getting into the nitty-gritty details.

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that’s about it. though i do that for the quick bites. when it comes to selling a larger campaign, i tell the insight through a “one sentence per slide” story that helps them along the journey. makes them realize that, by the time i introduce the idea, it’s the best way to address the last 5 or 6 slides.

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Neither could I, that’s why I asked. I wasn’t sure if maybe certain markets or industries might have a specialized format or something, but it seems like that’s not the case.

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