I'm not a creative, just a media person. What is with this trend of taking a song and slightly tweaking the lyrics for your brand that's everywhere... Ozempic, Wegovy, Seal for Mt dew (though I liked that one), they're all over the place!

I remember when jingles were original, when they were frowned upon, and now, it's an even lower level effort to just tweak some 80s song to fit your brand or product name....

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Posting as :
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People like music.
People don't like ads.
Get people to like your ads by using music they like.

likesmart

And everyone seems to be dancing in these spots too. Diabetes meds, delivery apps, retail stores. Genuinely curious how those ideas get sold through to clients.

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They are effective

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You mean this “trend” that’s (checks calendar) 75+ years old? It’ll pass.

likefunny

It’s a fad, just like the Internet…

likefunny

This trend is called soul cancer.

likesmart

Burger King created a catchy song recently for their “YOU RULE” campaign.

I sincerely believe a catchy and original tune can elevate any creative work.

An original song as a hero theme like “Goonies R Good Enuf” or “Neverending Story” or “Ghostbusters” made these movies iconic and memorable.

And the same can happen for commercials.

While Nick Drake’s “Pink Moon” was used for a VW commercial, it lent itself to a great story, and the song was so indie that most had never heard of it.

“I Melt With You” for Burger King was perfect. Though, now it’s crazily over licensed.

But just using a hit song, no matter how popular it was at some point in time, won’t save something that’s boring.

Atomic Blonde and Lisa Frankenstein both used gothy 80s songs I love. Like all the hits. But they all fell so flat in those movies. It was almost offensive.

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Beg to differ. It may be annoying. But….

🎶 With BeeeeeeKaaaay. Have it your waaaay. YOU RULE!!! 🎶

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About 80% of strategy I see involves some iteration of “Nostalgia sells, baby.”

likefunny

Where ya been broski? This has been going on for decades.

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Nothing beats the Jardiance song for me. My nieces even know the whole thing by heart. And they have no clue what “A1C” is

I take once daily Jardiance as each day starts!

Only love for the SKYRIZI jingle here

Things are getting clearer

Nostalgia can be creative laziness and/or limited budgets/hours riding the coattails of past success/meaning.

Where’s the creative pride to avoid the easy/safe repurposing?

With intention and legitimate connection, nostalgia may be the perfect fit. But as often as it’s used, it feels like a cheap cheat.

This trend isn’t new

Is this a trend or just the pharma formula?

I blame weird al

Jingles have worked forever.

Jingles FTW. Chicken Tonight, anyone?

Even the French are doing it.

https://www.youtube.com/watch?v=RVGgUqVYZI0

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