Im seeing the discount question show up earlier and earlier, sometimes before we even finish scoping.

It’s like buyers want price reassurance before they let themselves get excited about the solution.

I’m trying not to get defensive, but I also don’t want to train them to negotiate on slide two.

How are you handling early discount pressure without derailing the conversation?

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I see it as a good thing. If they're already trying to nail down pricing, that says to me they're serious about buying. I don't commit to anything, just say something vague about having options available that we can discuss in more detail once I have a better understanding of their needs.

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Thanks!

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