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Are you asking for your team or as a trend in all companies?
I would say that it’s not that important but it’s more common and expected at larger companies. They key is high quality apparel that people *want* to wear DESPITE it being branded 😅 anything else will be worn just for company picnic photo ops, and then it’s mostly a waste of resources.
If you’re looking for your team, go for something classic and quality and keep your logo subtle.
If you’re asking from a marketing perspective as a supplier — I think that answers your question as well 😉