Related Posts
What does R/GA Austin work on? Anything notable?
Additional Posts in Advertising
Thoughts on FCB NY?
Thoughts about Digitas Health?
Rising Star
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
So, what you're dealing with is actually a fallacy. We *don't* need to be really plugged in to everything, all the time. Getting stuck in a doom loop of :15 videos is harmful to your creativity, because it doesn't let your mind wander and come up with original ideas. Your job is to create ideas for your clients that cut through the noise, and the only way you're going to accomplish that is by stopping the doomscroll and letting your mind wander, unoccupied.
How you do that is a more difficult question. Social media is addictive in the same way cigarettes are addictive, and quitting social media is a lot like quitting cigarettes - at some point you have to go cold turkey. I hate to be the bearer of bad news but that's how it is. Tell people you're doing a digital detox for a month and delete everything to start. You'll probably be surprised by how often your friends text or call you. Then, be choosy with which apps you let back into your life.
A good agency should have social managers or specialists whose job it actually is to track online trends. If you're really, truly worried about losing track of what's trending, set up a weekly 30 min with them to check in on trending memes. Your job is to be a great creative mind, and you can't do that if doomscrolling is ruining your life, like you said it is.
time block your phone/device use (or time block disconnecting), try the black-and-white screen method, try turning off badge and sound notifications to the stuff that wastes the most time.
Maybe at least give yourself an hour of designated "screen free" time, where you don't look at your phone for a specific hour unless there's an emergency. If that goes well, maybe expand the window.
Chief
Discipline.
Totally. And all those job posts looking for someone who's chronically online. Gu-ross.
Rising Star
2 phones.
Also, look at what we churn out - plugged in for WHAT - we arent doing what half the brands who still employ artists or have true creative directors do. We dont get culture, our industry doesnt hire for, or encourage the personal time needed, to engage with it - we echo it poorly to put it mildly.
Chief
Doomscrolling is not the same as being aware of current tech and trends.