In-House ad manager looking for insight about how others (& agencies) go about producing PPC LP copy at scale! I have a basic content /page outline that I use, but am spending so much time digging through resources and writing content from scratch that it’s just not sustainable. Help! 🤯

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Usually don't handle the LPs unless there's a separate content engagement.

If I did, at scale, I'd create a template in some sort of platform like an Optimizely, or Instapage, or even Google optimize. It would be no index, purely for paid traffic. It would exist only to convert at a high rate and have a decent quality score.

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