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I'm personally not a huge fan of networking events, myself. I find them to have a pretty poor ROI when I factor in the time and money spent. I think it would have to be a pretty compelling event for me to consider going.
Is social media week a pretty compelling event though? It seems to be? Or its just pushed very well.
Practice networking as much as possible for these types of events. Most events like this are 80% noise, 20% gold. The trick is knowing what you want from it. If you’re looking for trends, job leads, or to meet people in your niche, it might be worth it. If you're just hoping to “get something” by showing up, probably not.
The networking seems to be the actual value from going. Agree you need to go in purposefully.
I'm skeptical of these events. I think all the benefits are overstated and have never personally been wowed by attending them. That might just be my personality, though.
I feel like the big takeaways end up online anyway.
I agree with what others have said. I think they can be worth it if you use your time wisely to market. That is truthfully the only thing I have found useful about those type of events. Getting to know people and networking makes it worth going to it because you never know who you will meet or how they will help you down the road.
Yeah the networking aspect seems to be where the value is. If you're not planning to network you can probably just catch the highlights online.