Is Area 23 starting a death spiral? Things aren’t going well and it makes me sad because I was happy here.

likehelpful
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It’s been obvious that Area23 has been trending down for at least a year now. Some of their best people have left over the last year. They’re not as sharp as they used to be.

likesmart

Yes, they are definitely trending down over here – losing good people and letting anyone into the agency that seems “AI brilliant” on the outside, but it’s all fake --- and these "IPG legacy" fully-remote contracts are actually “shielding” newer, “senior/seasoned employees” (only like 12-18 months here), perhaps for example, formerly at an Omnicom shop but was let go, and the HR departments of IPG and Omnicom have not shared files yet. Where is the safety net? Like someone else mentioned, all you have to do here is “know the right people” and giggle, stroke their egos, and hide behind a choir-boy fake exterior…

They’ve always been an “acquired taste” for both clients and employees. (A senior IPG Health exec once told me that a Big Pharma co got so pissed off with them at one point they refused to work with Area 23. IPG Health had to manage their brands at other agencies.) Internally, they’ve always had the reputation of being highly competitive (some would even say “cutthroat”) and full of “A”-type personalities and egos. Works for some, but not for all.

likesmart

Plus, it is very clique-ish. You can f up all the time and not even be present at work if you are well-liked and giggle a lot.

like

Renee leaving probably didn’t help.

likesmart

“Probably”?

likefunny

I can’t imagine being happy there… but sorry to hear.

likesmart

Always been overrated. The CCO would negotiate awards. Never earned.

likesmart

I guess Hawkey should spend less time posting shirtless selfies on LinkedIn from the pool in Cannes and more time focusing on his agency’s creative leadership.

funny

This is what happens when your “CFO” starts calling the shots, even with Renee there. It all went down hill once we lost Pfizer and IPG made the decision to put us all up for sale. Finances took over and tightened everything. Hilarious, fire and re-home people then expect others to pick up more work.

like

EVP 1 – I don't believe that's true. I was at McCann Health NY when Dana staged the "coup," pushing out MHNY leadership and installing Area 23 leadership. MHNY was making a healthy profit (under McCann Worldgroup, pharma was their "cash cow," so we had to show a decent profit every year), but Area 23 made us run even leaner. I lost members of my team because they said we were underutilized. Account leadership was really pissed.

like

I do think it’s cooked

likesmart

How so?

Tell us more 👀

likesmart

spillllllllll please.

like

Yes, they are definitely trending down over here – losing really good people and letting anyone into the agency that seems “AI or digital/CX experience brilliant” on the outside, but it’s all fake --- and these newer "IPG legacy" fully-remote contracts are actually “shielding” senior/seasoned employees (only like 12-18 months here), that perhaps, for example, were formerly at an Omnicom shop but was let go, and the HR departments of IPG and Omnicom have not shared files yet. Where is the safety net? Like someone else mentioned, all you have to do here is “know the right people” and giggle, stroke their egos, and hide behind a choir-boy fake exterior…

like

Curious to hear what’s going on.

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