Is Eric Kallman sick of having his own agency, and looking for a senior writer job? 😂

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Naw. He has plenty of opportunity already, given how little he lets his writers actually write

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E&K1 I’d rather work with a CCO like that honestly. Doing things alongside him would be a great way to learn.

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Naw he made a cute silly

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Who’s Eric Kallman?

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so hard to tell when it’s just text 😂

Yep. And now you have to compete with him.

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To all of you who are mad that Kallman writes a lot of the work at his own agency: Your ignorance is showing. He owns a small-ish agency. If he lets sub-par work out the door, just so bad creatives can “get work made”, his agency suffers. Ad agencies don’t exist to let creatives put out middling work. They exist as platforms to make the best possible work on behalf of brands that pay for it. If you can’t beat the best, and you aren’t willing to compete, go work at an agency where your best will be acceptable. This industry is rife with mediocre, bitter creatives. If your work isn’t winning, it’s not someone else’s fault.

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As an ACD, you should know better than to assume that you can just mentor people into great creatives. Most creatives aren’t ever going to be great, even if Dan Wieden incubated them for years, himself. You should know it takes a ton of effort to get middling talent to produce awesome work, so I don’t buy that argument. And hiring better talent, when you’re a small agency in a 2nd tier ad market is very difficult. They are usually very expensive and also very few. In my experience only about 15% of ad creatives are actually great—and that might be a generous estimation. All that aside, using WK as your example is not fair. That agency grew up in a much different time with a once-in-a-lifetime brand bolstering its creative opportunities and acumen. My point, if you’re open to considering it, is that there is way more to consider, and more compassion to extend rather than just lobbing criticism at any agency owner who is just trying to do the best they can in a really fucked up time for our industry.

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They're focussed on cullture

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