Is everyone else as confused by the Bosch He-Man campaign as I am?

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Yeah, just not sure how obscure references to macho man and he man and other random tropes make me wanna purchase an expensive appliance. Feels like the creatives were 40-something year old frat guys.

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Whoa, sounds like you have a case of macho madness, buddy. But glad Randy savage convinced you to buy a new dishwasher. He really did highlight the benefits of that very expensive purchase.

Not confused, but “Like a Bosch” just feels like the lowest hanging fruit imaginable.

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Link or it didn’t happen

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https://youtu.be/z1QcSI_ONMI?si=grcZ2F5HeDAupRui

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Can guarantee an obvious way to make people less confused: post a link.

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Geez, relax boss.

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Assume that they are trying to differentiate themselves from Kitchen Aid which is their most direct competitor at the price point. Campaign seems to tap into a boss mentality and how their appliances help you accomplish Herculean feats with your busy schedule. Kitchen Aid always felt more female - although I do have a Kitchen Aid double oven and warming drawer - Bosch is more masculine and design forward (little /simple/thoughtful design features that help you get sh!t done)

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The Super Bowl ad? It’s gimmicky but in the context of Super Bowl it fit with the rest. If they’re playing it now, they’re just recouping losses.

As for that Like A Bosch tagline, I saw it in Spain back in 2022. Might’ve originated in Europe

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I like it and own a Bosch fridge and dishwasher 🙃 - and am a professional woman

Yep

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