My controversial opinion of the day is that organic social is worth fuckall for the majority of brands (including the trendy lifestyle ones) and that influencers are just propping up vanity metrics.

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Wait, so you’re saying I’m not actually friends with Ariana Grande and The Container Store?

likefunny

Don’t question the validity of my relationship with Glossier and Lush. I already invited them to my wedding.

likefunny

I work in social and I agree

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Is this controversial?

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We need to give our clients better advice! Facebook dropped their organic reach in, what, 2014?

likeuplifting

Yeah and the whole cottage industry of social media performance and metrics is a total grift - I think adage ran a story on this recently

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You’re a witch! Burn you!

funny

Hot take.

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Wait so you’re saying Trump IS racist?!

I never wanted to be a “friend” of a brand anyway, let alone the brands what were my actual clients!

I don’t even think that whole line about community stewardship works for anyone except maybe Glossier and that’s because they started as a media brand.

Yeah unfortunately that’s just not true. While it’s hard to quantify, we all know we check Instagram before we try a new restaurant, visit a new place, book a hotel, etc.

@CD1 I mean, I was talking about organic social, and for that yeah I definitely follow the Infatuation and specific restaurants I like. But I don’t need friggin’ Beats to share UGC of people wearing their headphones 3X per week or whatever their dumb metrics dictate.

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