Is it worth adding spec work to your book? If so can you get away with more than one piece? I'm not getting a lot of sexy assignments where I'm at.

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Personal projects over spec work at a senior level.

likesmarthelpful

Make something worth writing about and send it to some adweek writers. A couple good articles will benefit you more than spec work.

likeupliftingsmart

And by *something worth writing about I simply mean a good personal project idea. No jabs.

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