It’s strange. I feel like W+K won, the work across the industry has never been weirder or more well crafted, and because of it, things have never been harder. Because everything’s good-and crafted for a small group of creatives with elite taste- none of it breaks through. It’s just 50 creatives making stuff to impress each other.

likeupliftingsmartfunny
Posting as :
works at
You are currently posting as works at

It's strange. I feel like you're trying out your Cannes party conversation starter.

likefunny

Wat? The work has never been weirder or more well-crafted? I doubt most current W+Kers believe that

like

I’m not talking about their work. I’m saying their house style has never been more widespread. I’ve seen so much work that is very good but technically made by, or made to impress W+K style creatives. High craft, surreal, self aware VO, A24 aesthetics, ads made to mimic films or TV. And so many weird products.

I wonder in part if that’s why they’ve fallen off and why we all have. Does that style impress anyone other than fellow creatives? Has it been so influential that it no longer stands out?

I think Mischief has done well partially because they emulate the CP+B ‘what’s the headline’ approach and aren’t too craft obsessed or high taste.

like

While still quite good, WK has maybe never been weaker. What you on about?

like

W+K wavered in 2020 and never quite recovered its mojo. Agree with all others on it being in its weakest form today.

I regularly see work from indies that blows me away and I disagree that it’s trumped by the work of big shops. Only major differences I see are budgets, and usually they’re misused to make something offputtingly anthemic or saccharine.

like

And to clarify, I mean industry wide. Every single day I see some work from an indie that would’ve blown minds ten years ago. Crazy VFX. Self aware VO. Really smart stuff.

Yet I never hear ad people talking about any of it, much less real people, and I kind of wonder if it’s because it’s all clever in exactly the same way.

like

I think you’re onto something.

likefunny

W+K wavered in 2020 and never quite recovered its mojo. Agree with all others on it being in its weakest form today.

I regularly see work from indies that blows me away and I disagree that it’s trumped by the work of big shops. Only major differences I see are budgets, and usually they’re misused to make something offputtingly anthemic or saccharine.

like

always has been

like

Idk, I truly don't see much that I'm wowed by. For example, I just rewatched the Dorito's El Flicko by AMV 2011. Yes, conceptually it doesn't say much about the brand, but it's so f entertaining and well crafted that you don't forget the brand and can watch it full attention several times.

Related Posts

What does everyone make and I s that above or bellow the respective union hall in your area

like

Moved to Raleigh during COVID and have been working remotely since. Looking for local Audit manager/internal audit manager/risk management type of roles, anyone knows any companies are hiring?

like

UK fish - 1) Level 2) Salary 👇GO!

like

Hi all, im moving to London next year and looking to discuss roles in S&C - currently a SM at KPMG in our operations team (supply chain & retail). Anyone in that area keen to give me some info?

like

I have an interview with McKinsey - Senior Associate, the role pays 50k more than my current role. (3YOE)
I have no consulting experience nor do I have an MBA. Somehow I’ve passed the first 3 stages and I am now onto the case study interviews.
Has anyone went from product management into consulting, is it worth it, Am I making a mistake? (London, UK)

like

I am haveing 2YOE and an offer of 8 LPA Fixed +20k variable and 1.5Lakh as joining Bonus, got selected in Accenture too what max package j can expect from Accenture.

TIA

like

Hi All, I'm joining HCL next week in Chennai, I want to avail the initial 15 days of accommodation mentioned in my offer letter, How to avail the same, could anybody share the process if availed previously?

like

What will be the in hand per month for the below breakup?

Post Photo
like

I have a virtual interview with Tesla tomorrow for an internship position. What should I wear? This would be first internship, so I’ve never interviewed for a position like this and am not sure how to dress (especially given it’s virtual). Any advice is appreciated. Thanks!

like

Difference between Vodafone India services and Vodafone Intelligent Solutions? Are these two different companies?

like

I have completed 8 months in the current org and my Notice Period is 90 Days.
If I resign and serve notice , my tenure at current workplace will be 11 months.
Should I work for one more month and resign ?
Or should I resign right away and serve 2 months notice period and buy out one months notice ?

Please guide.!!

like

SAP openings in LTI, DM me for referral

SAP ABAP Hana (5-12 Years)

SAP FICO Hana (5-12 Years)

SAP SD Hana (5-12 Years)

SAP MM Hana (5-12 Years)

SAP MM WM (5-12 Years)

SAP EWM (5-12 Years)

SAP MDG Functional (5-12 Years)

SAP Basis Hana (5-12 Years)

like

Now is a good time to wish MC to people who wish you HBD on your birthday. What do these people do with the time they save wishing someone?

funnylike

Hello Everyone

I have 3.5 years of experience in SAP SD, looking for a job change. Please help me with referrals.

Thanks.

like

What are the best finance conferences in the US?

like

Anyone work at ProAssurance/MedMarc? Have potential to move for 25% higher salary and fully remote work, but wondering if there’s advancement opportunity and how the culture is. Thanks!

like

I have an offer and want to negotiate

1. London base salary but I have to absorb all the expenses (train + stay)
I am thinking to negotiate to

2. home base salary and have my expenses paid for

I know that's depends on the amount I have to travel (and potentially stay) but at the moment this is unknown. Past 8 months was just twice a month + 2 nights stay.

The only thing I know is it won't be every week, the return trian ticket is about £80-100, depends I could plan ahead.

Looking for solid, affordable Airbnb or hotel options in SFO

funny

Has anyone reached out to people via networking mode? How was your experience? I see hundreds of hotties but not sure if they are looking to meet people (in a romantic way)

like

Additional Posts in Advertising

Producers: favorite production budget line item to stash your "just in case" $$$ ??

like

Two months ago applied for a "dream role" at a "dream company" (not an agency). I am qualified for the role & they are looking for ppl with agency experience. a few days after applying a recruiter

like

Thoughts on GALE? Just been offered a job there for paid social and wondering how their culture is? Thanks

like

What’s something a guy has said in a meeting you could never pull off as a woman? I’ll go. One time a guy creative was presenting his work and said “yeah this was just me being lazy and not wanting to do any work” and he literally suggested we do the same ads as last year, with a different celebrity plugged in. CDs in the meeting laughed and considered it for a minute. If I had presented that and said I was being lazy, I would prob be put on the chopping block.

like

Alright. What do you guys think of awards? Think they’re dumb? Think the entire process is stupid?

like

😦 Whenever I fast forward through an ad on my DVR, I feel a brief but sharp pain in my chest. ⏩

like

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like
likefunny

If you got fired tomorrow, how long can you go without a paycheck? Assume you get 1 week of pay for every 6 months worked, and then can do unemployment after that ($425 a week)

like

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

You ever have one of those days where nothing is going your way, and then you buy some ice cream to bring home, and then the ice cream falls on the floor?

likefunny

Which holding company gets the best rental car discount? And which rental company?

like

Thinking about IMC at Medill. Any alums? Anyone with direct experience? Thoughts on this? Would Kellogg be a better bet?

like

I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work

like

Hypothetically, what might happen, if Strat said to fishbowl they needed a virtual hug? Other than CD potentially saying something snarky and mean ...hypothetically only.

like

Junior designer here looking to connect with some Philly-area shops— I’m from the area and have recently been trying to learn more about the local agency scene. Would love it if people could drop some names or even some recruiter info. Thanks!!

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

I know, I know I shouldn’t complain but it HATE my job. My mental health has never been worse. And I’m so so beyond unhappy. Any advice to get through this seeing as the job market might be difficult to navigate at this time?

like

Vayner? Anomaly? Ogilvy? Which one to jump to? Account Mgtm!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal