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At least you’re getting feedback and not ghosted.
Are you set on agency roles? You might try going in house. Find a small to medium sized retail or service business who needs help. Spend a few years there then you’ll have the experience these agencies are looking for.
Agencies tend to pigeonhole people according to their experience, that's just the way it always goes. People will tend to view you in the role you've been in and may not be openminded enough to realize you can go beyond what's been your main concentration. It might be useful to broaden your search while emphasizing that you've got some versatility. It's just a difficult circumstance that sometimes experience can be a hindrance.