I’ve been applying to agency roles for three months and keep getting feedback that my experience is solid but not the right mix. I’ve worked mostly on healthcare accounts and roles want consumer or retail. Should I be reframing my experience or accepting that some verticals are hard walls?

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Posting as :
works at
You are currently posting as works at

At least you’re getting feedback and not ghosted.

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Are you set on agency roles? You might try going in house. Find a small to medium sized retail or service business who needs help. Spend a few years there then you’ll have the experience these agencies are looking for.

Agencies tend to pigeonhole people according to their experience, that's just the way it always goes. People will tend to view you in the role you've been in and may not be openminded enough to realize you can go beyond what's been your main concentration. It might be useful to broaden your search while emphasizing that you've got some versatility. It's just a difficult circumstance that sometimes experience can be a hindrance.

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