I’ve been working part-time with a small business. In the beginning, I agreed to a pay of $600 per month in exchange for assisting with email marketing and social media. I also took on ad-hoc assignments as needed, which sometimes went beyond what I initially agreed to.
This year, the founder has asked me to take on additional responsibilities, including sending newsletters and setting up new Meta ads. She raised my pay to $1,000. Is this typical in the industry?

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Work the math and figure out what your hourly rate is coming to? If you're getting paid $1000 for 10 hours of work, then you're doing well! If you're below $50/hr I would raise your rates, considering things like taxes, insurance, retirement etc

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Thank you for the advice. I haven't tracked how much time I spend on these responsibilities, but it's definitely more than 10 hours a week. I requested a raise to $1,000 before taking on new responsibilities this year.

After taking on the new responsibilities, I realized she expects me to create more content than we originally agreed upon. In addition to that, I’m also managing the community, running Meta ads (3 per month), uploading content to TikTok, and creating emails (2 per month). Sometimes, I also need to shoot content with her, which requires spending the whole day.

I'm not sure I can negotiate my rate again in this situation.

Convert the time invested to an hourly rate - is the rate acceptable to you? If so, I would continue to do so. If it isnt, then negotiate and try to land on a rate that works on your end. If you dont have the time for increasing scope, then manage expectations and perhaps scale back

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Listen to SM1. It sounds like a lot of varied responsibilities, but if it doesn't take you too many working hours per month to do, that pay may be reasonable. Figure out the dollar amount you're willing to accept on an hourly basis, multiply that by the amount of hours you'll need to complete the work and bill accordingly.

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The biggest red flag here is scope creep, your responsibilities have expanded significantly beyond what you initially agreed to, but your pay increase isn’t keeping pace with that added value. Setting up Meta ads alone is a specialized skill that businesses regularly pay $500-$1,500 per month per campaign for. If you’re also managing email marketing, social media, and newsletters, you’re essentially acting as a full-service marketing consultant for this business. At $1,000 per month, you’re severely undercharging.

At this point, you have leverage. The business clearly values you enough to keep expanding your role, and they would likely struggle to replace you at the rate they’re paying. It’s time to re-evaluate your pricing and set clear boundaries. A good next step is to research market rates for each service you provide and present a new pricing structure that reflects your expertise. If they truly see the value in your work, they’ll be willing to invest in it. You’re providing services that directly impact their bottom line, and you deserve to be compensated fairly.

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Thank you so much for the advice.

Although I’m new to email marketing and Meta ads, I don’t think this is fair. My work contact is independent, yet the role is titled ‘Marketing Coordinator,’ which means I’m essentially working as if I were an employee. So, this is not a fully freelance job like having many clients at once.

The reason I can't quit this job is that I’ve been working with them for six months, and I don’t want my experience to appear as less than a year.

I would definitely calculate how much time you are spending doing things and then do the math on what the hourly rate is. I have done jobs like that and it always ends up being a very low hourly rate which means they are getting a lot of work for little pay.

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