I’ve been working remotely since entering the industry in 2021 (now on my 2nd remote job) and live in rural Georgia far from any major metro hub. I love being remote but am not loving my gig right now. Feels like time for a change.

Is it at all sustainable to say remote? Do I need to move? Where should I go? And how the heck do I adapt to working in an office when I’ve literally never regularly gone into one in my professional life?

Sincerely, a sr. AD who probably needs a reality check 🤍

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I don’t think you need a reality check, per se. You seem cognizant of what you need to do. It seems like you’re just looking for confirmation.

While I won’t speak in absolutes, the majority of the industry has moved to hybrid models. So, it will be hard to find a decent gig that’s fully remote.

Atlanta has an ok ad scene and there’s a few decent shops in Miami and Tennessee. But, if you want more flexibility when you jump between jobs, you’ll want more of an NYC, LA, SF, Chicago, and maybe even Austin.

As for adapting, it’ll take some getting used to, but it’ll do you good in the end. Learn the culture now while you’re early in your career and mistakes are expected.

It’ll also help you grow faster, as a lot of creative learning happens by osmosis. Sitting next to that CD as they figure out how to solve a problem or hearing other creatives talk about briefs they’re working on. You’ll pick up tips and tricks along the way.

However, ultimately, the choice is yours. There’s no wrong or right way to do this career. Do the things that work best for you, or you think will serve you best in the long run. Good luck! 🍀

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ACD1 covered it perfectly, but I’d add that you also aren’t getting the full agency social experience when working remote. Successful ad people are generally pretty damn fun to be around, especially if you land in the right spot. Obviously some places are toxic black holes, but I’ve found my ad coworkers more interesting than the vast majority of NPCs I’ve met outside of work. Overall it’s exponentially less convenient, but once you get in a rhythm it’ll be worth it for sure

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