Lately I feel less like a strategist and more like a human decoder ring. Leadership drops phrases like we need to future-proof our value story or elevate the emotional arc, and suddenly it’s my job to turn that into a roadmap, a timeline, and three OKRs by next week. I spend hours translating fuzzy vibes into action plans, then praying I guessed right. Anyone else constantly reverse-engineering strategy from buzzwords? How do you handle it?

like
Posting as :
works at
You are currently posting as works at

I’ve been in this place the last few years of my career. It comes from two places.

First, leadership that doesn’t understand their vision of it’s not on paper. To get around the guessing is it right, I try to create routes no more than 4 no less than 2. All slight variations but shallow holes and once aligned I go deeper.

Second, us as strategists. We always lament our role in the process, but we are never bold enough to tell other departments and teams what that should be. We need to stand up, give a process, and lead from that point of view vs waiting to be told what to do.

like

If they can’t speak clearly, they shouldn’t be in charge. Strategy shouldn’t require translation. It should be the language.

I'm curious about this. When I hear, "We need to future-proof our value story", what I hear is, "We need to make sure in the future our product/service offerings still provide perceived value for our customers who will continue to buy it/them despite market conditions and despite new offerings by competitors." This is actually an existential type of discussion. So I wonder, if you are getting asked to decode that kind of "musings"/outright request, are you in the C-suite? Because that seems like a pretty big kind of discussion to be had at the highest levels, not just strategy for marketing but full-on future-proofing-the-business strategy that is not something that they can expect a draft for in just a week.

Related Posts

How many project rejection are normal in nagarro. I have been mapped with different stack due to which have been rejected twice for proposed projects.

like

Hi guys
How much does DBS pay for 3 years and 8 months experienced Java Developer ?

like

What’s the going rate for an implementation manager with 4 years of service. Primarily in the PBM world

like

Are any members of this group producers at an independent agency?

like

Anyone hiring SVP copywriters in Chicago?

like

Has anybody had any luck with Mondo? I feel like they’re good at sending out emails but have never been contacted by anyone even for a screener. Are they just taking our data?

like

Rant. This guy I have been talking to started making me feel bad about who I am and my roots. About how not American I am. He started calling me odd. I blocked him but now I feel inadequate.

like

Pwc cmaas S1 salary for MCOL?

like

Any1 who have joined recently or 6 months back...Could you pls confirm if Cognizant is that negative as discussed in many forum.
1)Howz the hike goes
2) Howz the culture especially in kolkata
3)Is this right time to join there...
4) Promotions

like
likehelpful

Whenever I am trying to apply for job from TCS i begin portal it gives an error like
'You cannot Apply against other jobs as you are a Placement Agency Referred candidate '

how can I fix this?


PLEASE HELP 🙏🙏🙏🙏🙏

like
like
like

What can you do if you’re getting interviewed by the same person who didn’t choose you in the first place?
Context: I applied for a position a while back and got interviewed, but didn’t go to the next round. I found the same position open again a month later at a different location and applied. Almost immediately, I was called for an interview, but with the same interviewer. What does this mean? Is this going to get awkward?

Is Tcs onboarding started in person? My onboarding manager asked me to report to noida for onboarding ,whereas I have asked for gurgaon location and work location on Ibegin also shows Gurgaon. Did she asked for Noida just for onboarding process or the work location will also change to Noida ?

like

Yesterday only during their press meet they told that they have honored all the offer letters last quarter...and today itself you can see so many delaying and postponing of joining cases in this group only....there must be something very wrong or messed up.

like

Who was around in 2008/2009 at big 4? Specifically in advisory? How were those practices affected during the layoffs? Any insight to ease some of the worry/unknown would be greatly appreciated.

likehelpful

How to claim internet charges in CGI ?

Additional Posts in Strategy & Planning

What are resources to become a better strategist?

like

Are cover letters needed for non-creative (media buying, planning, or strategy) jobs?

like

What’s fair pay at a big NYC agency as a new AD?

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Planning director vs strategy director. Whats the diff? Is there a diff?

I feel like a planning director wouldnt know how to manage digital strgy while a strgy dir would be much more well rounded

like

If Arya Stark from GOT worked in advertising, she would be a strategist...

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

like

Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

like

I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

like

What is the best way to find out if a career in Strategy is right for you?

like

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

like

Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

like

Thoughts on VCCP London for strategy?

like

Have any strategists made the move over to consulting or client-side as a brand manager? Curious about your experience/why you made the move...

like

Looking for some advice here: I work for a client that loves me & I love him back as well. Get along super well with the creative team and we’re like “one team” . However, I am having problems with the management of my agency. I thought of maybe talking with my client about it (the CMO) to see if he pressures the account MDs. Any tips on how to solve this situation?

like

If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

like

Salary range for a Strategist (mid level) in NYC?

like

What’s is like going from social strategy to brand strategy? Advice for making that career jump?

like

Brand planners, how much time do you typically get when you’re on a new account writing a brief for a new integrated campaign? Do you find yourself having to negotiate/push back with account folks so you have the time to do it properly? Curious with shortening timelines these days how long you all have to think about a brand brief.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal