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"How do teams actually enforce focus?" There's so much wrong with this question 😂. You DON'T force it. It happens when people have both the motivation and the energy to lock in. Doesn't sound like either is the case for you all right now. Figure out why that is.
development teams have scrums for a reason and that is to focus on the task at hand and if its not working that is when management needs to pivot on their concepts, as it may not be reasonably possible to go in the direction they are pushing to. I have seen this while working with salesforce.com and a vendor of theirs that de duplicate data and refused to use their own ai to fix the issues with de-duplication of data when the DBA Recommended it they fired him. go figure fire the had that feed you.lol on them i guess.