From reading a number of books and listening to a number of podcasts about starting a business, one underlying factor they all share is to have deep passion for what you do. How do you know what your passion is? I mean I think a lot about golf but i don’t think that’s a passion. It’s my hobby. I think most people just know.

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Unpopular opinion but I disagree with this. So many successful serial entrepreneurs launched many different ventures in completely different spaces all the time. It’s a big myth that you HAVE to be passionate about the thing that you’re building. I see this as a cliche that many “experts” use as “fluff” content in their books. Maybe there is some element to entrepreneurship itself that you enjoy regardless of the type of space you’re in. (Winning sales pitches, marketing, designing things, connecting with people etc. focus on that if you can’t find a problem to solve that you love). I believe it’s more about your attitude and mindset and your reasons for wanting to start a venture, which doesn’t always have to only come from passion.

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That’s true. And sometime being “passionate” about something simply means you’re happy doing it. So a happy person might find passion in balancing quickbooks or flipping burgers, while a depressed person might hate their job working as a celebrity party host. Passions can also change over time. I loved starting new businesses, for a while now I’m looking forward to selling the biz and being a sole prop again.

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Read “Designing Your Life” by Bill Burnett and Dave Evans to help you think about this! They help with this exact question of finding “passion” or “passion adjacent” work

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Thank you!

What do you think about in your free time? What are you constantly talking about?

Talk to people who knew you as a kid. Ask them what you spent most of your time doing.

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It is the thing that drives you to do something. Doesn’t come from books, they just shape it. And you will not like it.

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I’ve been struggling to find my passion for years.

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Don’t overthink it. Your passion is something you just do because you enjoy it. One way to discover a passion is to try many things and see what sticks. So keep trying new things-

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