Looking at hanging my shingle in my town.
ALL of the solos/small firms are “First Name Last Name, Attorney(s) at Law.”
I’m thinking of doing “First Name Last Name, General Counsel.” Does that sound stupid?
I intend to focus on Real Estate, Corporate, transaction-type work. But I know I can’t turn anyone away (bar conflicts) when I’m starting out.

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General counsel implies you are in house. I wouldn't do it. Too confusing for most clients that are going to use a solo

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You absolutely can and should turn people away when you’re starting out if it’s not somehow in the wheel house of what you want to do. You need to be intentional in what areas you practice in. Otherwise you look like a Jack of All Trades (master of none). I know this is far easier said than done, especially as a starving baby lawyer with law school loans coming into repayment, but the more you can focus on what you want to do, the pickier you’ll find you can afford to be.

For real estate especially, talk to your state bar and find some title company underwriters to network with.

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Look at your bar rules re naming conventions. I know my bar rules, for instance, bar the use of “& associates” for a solo practitioner. There may also be language barring specialization, which you may be attempting to do

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My name is my last name, plus “firm”. I do primarily RE matters (lit and some transactional).

Depending on how big your town is, you may be forced into a jack of all trades type lawyer - I know several attorneys from my hometown that do bankruptcy, criminal, and some civil litigation. I’d personally do as much as possible to differentiate myself from that type of firm

You could do “Law Office of First Name Last Name”

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