Many say healthcare is where the ad dollars are today. True? And do they mean medicines or hospital networks? Which is stronger?

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Budgets aren’t what they used to be. And even if they were, healthcare and Pharma salaries don’t reflect it. As for the daily grind? It’s far too complicated for the mediocre, formulated work that comes out of it.

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When I worked in pharma, the budgets were mind boggling

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Depends what country you are in.

In the US, Pharma companies spend in the billions each year for paid media. But most Pharma advertising isn’t allowed outside the US. In smaller countries like Singapore, hospital systems are pretty big spenders relative to other categories.

helpful

CEOs are paid well

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Yes, but good luck getting in if you don't have healthcare & pharma experience. It's maddening.

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