Maybe I’m just missing something, but what the heck does “VP Creative Associate Director” mean?
How is a role both VP and AscDir?

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My agency slaps VP in front of Director all the time and it seems to mean nothing

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Yes it's so you are on the hook for VP level work at an ACD salary 🙄

likehelpful

Had a job where the acd wouldn’t pay to park in the company lot because it was too expensive. We were running late to drive to a client mtg and the boss found out we had to run two blocks away to get the car. They gifted him a VP title immediately after so he could park at the agency for free and we’d have another guaranteed car on hand to get to client mtgs. So there’s that.

likefunny

Sometimes it means you qualify for a bonus. At the Groupe it does anyway.

smartlike

I saw a senior creative director from DDB and a VP Creative Director. I think they don’t know what that means.

smartfunny

This thread just makes me annoyed. Even job titles in adland are elaborate and unnecessary workarounds to simple and direct solutions. FFS

likefunny

Never mind the VP, what the heck does “Creative Associate Director” mean?

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BBDO does this as well. It’s a way to offer profit sharing / bonus. Not sure for every place

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That’s how it’s been explained to me.

From what I've seen, a lot of advertising agencies use the term VP for a lot of folks who are client-facing, so that clients feel like they are contacted by or working with someone at a higher level. However, if you translate it to someone working at a large Fortune 500 company, they are probably at the Associate Director level and are getting paid about that level. I've also seen it for smaller company business development positions for the same reason, so when they reach out through email or a cold call, the (potential) client thinks they are dealing with someone important.

VP is a "rationale" for agencies when they need to hand out perks beyond your pay grade, or to even justify a salary above your pay grade. I've also noticed health care agencies have more VPs, might just be to match client counterparts.

What is a Deputy ECD?

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