Maybe I’m just missing something, but what the heck does “VP Creative Associate Director” mean? How is a role both VP and AscDir?

funnylike
Posting as :
works at
You are currently posting as works at

My agency slaps VP in front of Director all the time and it seems to mean nothing

like

Yes it's so you are on the hook for VP level work at an ACD salary 🙄

likehelpful

Had a job where the acd wouldn’t pay to park in the company lot because it was too expensive. We were running late to drive to a client mtg and the boss found out we had to run two blocks away to get the car. They gifted him a VP title immediately after so he could park at the agency for free and we’d have another guaranteed car on hand to get to client mtgs. So there’s that.

likefunny

Sometimes it means you qualify for a bonus. At the Groupe it does anyway.

smartlike

I saw a senior creative director from DDB and a VP Creative Director. I think they don’t know what that means.

smartfunny

This thread just makes me annoyed. Even job titles in adland are elaborate and unnecessary workarounds to simple and direct solutions. FFS

likefunny

Never mind the VP, what the heck does “Creative Associate Director” mean?

like

BBDO does this as well. It’s a way to offer profit sharing / bonus. Not sure for every place

like

That’s how it’s been explained to me.

From what I've seen, a lot of advertising agencies use the term VP for a lot of folks who are client-facing, so that clients feel like they are contacted by or working with someone at a higher level. However, if you translate it to someone working at a large Fortune 500 company, they are probably at the Associate Director level and are getting paid about that level. I've also seen it for smaller company business development positions for the same reason, so when they reach out through email or a cold call, the (potential) client thinks they are dealing with someone important.

VP is a "rationale" for agencies when they need to hand out perks beyond your pay grade, or to even justify a salary above your pay grade. I've also noticed health care agencies have more VPs, might just be to match client counterparts.

What is a Deputy ECD?

Related Posts

What is the the exit comp range for a Senior Consultant / Manager (post MBA)? More curious about the high end. My guess is ~150 - 300k total comp.

likefunny

I love when people quit for a better buyside role and you can see the jealousy in everyone's eyes - especially the older people who know they have to treat them as a client now.

like

Have an interview for a role with EY's human capital consulting group tomorrow. Any opinions on the practice?

like

Anyone know much about Sikich based in Chicago? Have an interview with them for a position in their business valuation and litigation advisory practice.

Would you leave Deloitte as a M for MBB but at one level down (SC equivalent)? I’m conflicted because I feel like I have a strong network internally and have lots of freedom to execute projects as I see fit but worried switching would take away all that plus move me backwards in role / responsibility.

likehelpful

Interviewing for Google - Sales Strategy and Ops Senior Associate role. If anyone has any tips, especially for the case interview and potential questions, it would be greatly appreciated!

like

Hi All. Hope you're well! I'm looking for a new job. I have been on the hunt & now I could use your help. I've been in the IT field for several years as a consultant. I'm looking for positions such as Program, Project Analyst, Consultant, & anything similar. If you or anyone you know is hiring I'd love to connect and how I can provide impact. I am passionate and excited to make a difference. DM me for any information or questions. I can send you my resume. I appreciate your help!

like

Anyone here work in product management in tech or financial services and know if their company is hiring? Currently working in product management in financial services and looking for new opportunities.

like

Is the SM role like a junior partner at B4?

like

Hi all looking for exit opportunities to the big 4. Been unlucky with ICAS exams and have 1.5 years exp. glum thinking I will have to leave once tier 2 visa expires :( any support is very appreciated!

like

I work in a small team in sales at a bank and my boss doesn’t let me engage with any of our clients. Whenever they reach out, he insists he’ll deal with it and makes me do the admin in the background.I’ve been in this role for over 2 years and still don’t have any meaningful relationships. I have a meeting with him to discuss my career goals next week. How do I tell him that this is not what I want from my career? I’m worried he’ll think I’m after his clients if I say I want more responsibility

like

PWC 🐠: Anyone willing to provide some insight on the Cyber Risk and regulatory practice? I found a role I’m interested in.

like

Hi folks, anyone from JPMC? I required a referral. Please DM

like

Has anyone switched from a transactional practice to regulatory/litigation? Would love to hear about your experience. I’m a third year biglaw finance associate in NYC, but realized that my dream job would be working for the government doing some sort of financial or commercial regulatory/enforcement position. My mentor suggested going to a small boutique firm that does that type of work and eventually move to a government role. Is this a crazy idea? Welcome any thoughts!

like

Anyone who works at Huron know if they are hiring? Trying to break into consulting.

like

Switching from consulting to product managment role. Any recs for prep (books, online courses, etc.)? Thank you!!! 😊😊

like

Got offered to come on as a full-time employee after working for Guidehouse as a contractor for about 4 months. My position wouldn’t change, but after speaking with the recruiter I have a feeling I’m being low balled. I have over a year and a half of consulting analyst exp prior to contracting, and am currently acting as a team lead on this project. Am I wrong to expect a pay range of 70k-90k? They’re currently offering a little less than 50k

likehelpful

Best books about product management for a good exit to industry? I already have an MBA and PMP but looking for a refreshed perspective since it’s been years since my formal education. Currently reading “Product Managements Sacred Seven” but it’s geared toward the startup world. I am in healthcare and not looking for a startup role. TIA!!!

like

I have a question for HR/People Department leaders: For companies that are 1,000+ employees, what is your ideal HR/People Department structure? How many direct reports, and sub departments/teams does the CPO have, and what are roles are you hiring for (Traditional HR roles or more fluid/hybrid People Ops roles)?

like

Hi Fishes, Accenture has openings in their mobilization team under the ops division. I have been offered a role at CL9 with fixed component of around 15 LPA. I have 5.5 YOE. The offer is approximately a 100% hike on my previous salary however i was able to negotiate on my current offers from from EY and FSL (both less than Accenture offer). Is the HR lowballing me and would you have any feedback for the mobilization team. Thanks

like

Additional Posts

Tell us what makes your classroom a happy classroom?

like

How are firms handling the economic downturn in terms of billable hour requirements for associates? Are annual billable requirements being updated or mitigated in any way? Curious to see how other firms are handling this issue, and also afraid of not being able to take any time off until 2021 😳

like

Tax advice for 30 year old - combined household income pretax is $204K, $28K in checking, $72K in 401K (maxed out), $13K in Roth IRA (maxed out till last year), Fidelity Go balance is $43K. Stocks stand at around $9K. I’m assuming I cannot contribute the full $6K to the IRA this year. Anything else I should probably look into?

like

New parents - how are you balancing work and childcare demands? Please share your tricks!!! It’s been 14 months since our first child and still struggling. Been waking up 4am to get work done, but plans often get derailed with unforeseen circumstances with childcare needs. And not to mention burnout with long days of staying up, for childcare, home and work routines. Context - male here, M, working spouse, 14 month baby, started daycare for few months now, no immediate family support to help.

like

Actively looking for an HR generalist role! Does anyone know any roles opening up soon in your companies? My background: have a BBA in HRM, MSHRM, and SHRM-CP certification. One year and a couple of months in EY’s People Advisory practice, and some HR internship experiences. I’ve done work with the talent team on my projects in the past. I’m looking to go internal ASAP so let me know if you have advice or know of any roles opening in your company 🙂

like

Hi All, I am from Performance Testing background and will joining Citi Group Account from TCS. Any idea on how the work culture and account is?

funnylike

Meritocracy is one of the best ideologies of the modern world. Was reflecting about what it means and the importance of it - it’s a shame that today’s culture is trying to pivot away/“cancel” it. Just a midday meeting thoughts lol Work hard and reap the fruits of your labour.

likefunnysmart

Has anyone worked at, is currently at, or knows someone who worked at Cassiday Schade and willing to give feedback? Looking at pursuing a lateral move but want better insight into the firm culture.

like

14 weeks pregnant here with a 4 year old. I’m so exhausted all the time. I do workout (typically on lunch breaks) and eat fairly healthy. Any tips or tricks on how to keep energy levels up?

likehelpful

Is it normal to get basically zero feedback? Brand new associate working at a mid sized firm. Been there a few months now and firm is still WFH. I get a fairly consistent amount of work. But I send my work product off into the ether and typically hear nothing or very little back (even when I follow up). I’ve gotten same vague “good work” feedback but that’s about it. I’ve drafted memos to clients and some briefs that have been sent/submitted nearly verbatim, so I assume that’s a good sign.

like

Dilemma - To travel or not to travel. That is the question. Delta surge. Is it a good time to look for remote or 50% travel opportunities? What’s your take?

like

Accenture digital fish. What percentage was your bonus? I found out my bonus numbers but I had left in October. I was a level 9 and got 4%

like

Folks that have moved from Management Consulting at a Big 4 to PE Performance Improvement at Alix, AM, etc. what do you find the biggest differences to be? What makes your new role more desirable?

like

Thinking of transferring. Thoughts on FDD in b4 transaction services vs. Management Consulting?

like

TFW you actually get sick the day of the Super Bowl but know everyone's just going to think you're hungover if you don't make it to client site the next day

like

Anyone looking to chat and potentially refer for Accenture? Interested in knowing more of their strategy side, I come from a healthcare consulting background and recently applied to a position.

like

Hey all, I remember seeing a email where it states PTO this year will not effect utilization.. But i see it resulting in a low utilization for me.. Both standard and adjusted are at 75%..Can someone please help me understand this.. Thanks

like

Any L1 visa applicant for US embassy manila?

like

ATK fish, Can you please share progression and avg comp model? 2 years in Strategy Consulting an considering a move.

like

Out sick one day and worked from home. Come in the next day and male client asks me in front of the entire team “are you pregnant?” (I’m not) 😐 is this very inappropriate or am I overreacting?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.