So I recently interviewed for an associate PM role with my current company. I’ve been a store manager with them for 11 years. During the interviews, I felt like things were growing great and the feedback I got at the end was great. You’d think given my time knowing the product/ company for so long, that I’d be a great fit but I got rejected and haven’t gotten feedback probably will get ghosted. Should I shoot my shot and advocate for myself with the hiring manager either way?

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I don't see why not. At this point you have nothing to lose, and worst case scenario you're right where you are right now. Hopefully they'll give you some actual feedback and not just blow smoke.

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Welcome to the sad but real world my friend, loyalty is a thing of the past. But, yes you should still message them, even if it’s for feedback.

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