Mill NY closing. Let’s discuss.

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Was already discussed this weekend. Search “Mill” in the search field.

I had great experiences with them and feel terrible for the employees. Some of them are really talented too.

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All the huge conglomerates are putting studio houses out of business.

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The rise of in-house and the democratization of editorial tools is what caused this.

Still not seeing Mill level work on TikTok. I think it had more to do with slashing budgets and boutique competition. I remember back when the Mill was the boutique competition.

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What's Your Take?:

Asking creatives to work on a project with lots of award potential but minimal budget/billable time allocations. So the majority of the work would be done on personal time.

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How long does it take to hear back from an agency interview ?

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