My company just started working on a 4 million dollar piece of business that is launching in 3 months (includes concepting, 2 websites, cva, DDG, and more!). Anyone ever done a full launch in 3 months? Kinda scared.

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That’s totally unrealistic considering most of those things need to go through Regulatory and OPDP for approval. Client has probably lined up regulatory to prioritize Day 1 and launch materials. I’d ask my Account and PM team to work with client for a tight prioritized list.

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That sounds like way more than 4mil but kudos to the clients who got blood from that stone ha

Good luck, it can happen. It won’t be good for anyone involved…

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I’ve done that exact launch timeline twice in the last three years. It’s doable. It’s also hell. Long nights, weekends, early mornings, all of it.

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I’m wondering who gave the green light for this intense workload? It could be managed well with a large team, but the constant late nights, weekend work, lack of holidays, and the pressure to stay connected outside of work might lead to burnout, crashes, or even rage quitting

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