Related Posts
Any books suggestions?
Ahh get a second job. Thanks Wired.
Additional Posts in Pharma and Health Advertising
What’s the inside scoop on Saatchi’s PMO?
Mentor
Who has the Descovy business?
How much should I ask for for an Art Sup role?
Anonymous User
Did TBWA/Wildtype have layoffs??
Thoughts on Micromass?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Pros. Very good for your career, ultimately if you get high enough you’ll have to deal with a launch. Some of the best teams and closest colleagues I’ve had were launches. The treatments are usually more interesting or new and likely to help people. You’ll usually save a lot of money because you’ll be getting free meals. Comp days! Cons. Late nights, lots of stress, mean clients, quality compromised for speed, gaining weight/getting out of shape. Deeply resenting Seamless. Social life? (Lol)
Your time is never your own while waiting for FDA approval, and waiting with baited breath every Friday for 4:30ET to pass - knowing your weekend was yours.
^ As SC1 says, your messages change when FDA approval comes through, and a fair amount of what you had prepared needs to be thrown out. And the approval label being quite different from the last version the agency sees is more the norm than the exception.
On the plus side, you get some good war stories from the 24/7 craziness that follows approval.
^100% accurate
Fast-paced, crazy deadlines, crazy clients. Pros: you’re creating a brand from scratch & there’s opportunity there. Cons: You could be working on the launch for 2 years & the FDA rejects the drug or decides to change all your messaging right at the end.
I like the fast pace and intensity. Cons are more potential late nights than usual.
I’ve been working on a launch for about 9 months now. Nothing ever stops. More and more assets get added, but nothing ever gets approved so you’re updating 10+ old projects while doing another 10+ new projects. One line on one project gets changed? Yep, you have to go back and update aaaaalll the other pieces. Rinse and repeat twice a week.