I'm SVP/strategy for a PR agency. I moved into PR, Healthcare, and Strategic Planning only 3 years ago. An agency recruiter is trying to convince me to move into a GSVP account role, assuring me "at that level it's all strategy." (I dont think she understands the words she's using. Or that I'm qualified). But long-term, knowing account roles are so much more plentiful than brand planning in PR, I'm wondering if I should start thinking about account. Anyone here moved from strategy to account?

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Just because roles are plentiful doesn't mean you should make the move. The more niche nature of brand planning creates just as much earnings potential as the constant hopping you'd do in accounts. If you like what you're doing, I'd say stick with it.

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Think we need SVP level strat. Are you in NY? It’s not PR, but creative agency side if you want to maybe test your hand on the other side of pharma. Consumer commercial side probably pretty similar to PR from a start standpoint

I'm more of a creative strategist than a PR strategist, so that might be a good fit. Would love to chat.

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If I was a junior on a team during a campaign launch, is that something I can put in my book? I helped during the concepting phase, was responsible for keeping the boards up to date, and wrote a lot of the supporting materials (print, social etc) but obviously I was not on the shoot or the lead on writing the script. As long as I’m clear about my role is that acceptable?

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