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Subject Expert
In any partnership, the presenter is often the one that subconsciously gets more of the credit/attention.
Take notes on what they’re doing well. Also set up beforehand what you both wanna talk about so you can share the presenting load. When you have that hammered down make sure you have your portion nailed down so if a question arises you’re equipped and prepared to answer it. Also hit up senior creatives and ask for tips. Presenting is a muscle, you’ll get better with practice! Happy to give you some pointers if you dm me 👍
Copywriters love attention don’t worry about it
In the past, I always made a point to split the presentation equally with my AD (sometimes he even read scripts). I’d explicitly preface to the team before we started that it was a collaborative effort and therefore we’ll be presenting each others ideas. If your partner isn’t making a cognizant effort to let you practice your presentation skills, they’re holding you back from developing as a creative.
You should try to talk to them about it first. Approach it as a growth moment for them too — they need to learn how to be a team player.
If they don’t share the spotlight, you should talk to your manager about it.
Writers always do that. I worked with one at my old job that always wanted to do all the talking, and would eve treat me like his employee.
Honestly, I've rarely seen art directors who are good *conceptual* presenters. They can talk visuals and styles etc but (for good reason, since the CW wrote the script/s) have limited to zero grasp of the dialogue and cadence of the ideas...and when/if they have to present a script soup to nuts, reading dialogue and VO and setting stuff up, it's usually tough to watch/hear.
Is it a matter of who talks more in meetings? Would you feel more empowered/balanced if you got to present idea write ups and things too? Can you tell her you’d like to have a bigger part in the presenting?
I think it’s a good thing. My copywriter is American and I’m French and she has a much better english than I do, which sometimes looks better in front of clients. We each have our area of expertise and what you can do is take the lead when it comes to visuals or other executions.
I think what really matter is coming up with big ideas and concepts together, then you split the work. I don’t think that you’ll get outshined, if the meetings are going well, it’s good for both of you. You are a team. You can always talk to your copywriter if you wish to present certain things during internals/presentations.
If it’s bothering you and you want to contribute/improve/simply be heard more tell them. It doesn’t have to be a negative thing but if you don’t and you’re genuinely concerned about it. It will fester and become toxic. Asking them for advice on how they do it is always a disarming tactic.
As soon as I noticed this trend within agencies, I pivoted from art to copy.