Related Posts
Any trans in this bowl from India ?
Is Yelp a good firm to work for?
What do you think on buying JPM, WFC, C now?
Conversation Starter
Is Visa a stingy company?
Additional Posts in Creatives
Community Builder
What’s DDB like these days?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Oh you're smarter than your CD? Why didn't you tell them that before they hired you as a junior? 🤔🤔
Also idioms, like puns, are often a bad idea. Cut them out of your writing as much as you can. If your CD doesn’t know the idioms you use, you think your audience will?
I’m glad I don’t work with you. You are obviously too talented and I wouldn’t understand your work.
You must be great in brainstorms
Well, you can either write more lines or get another job 🤷🏻♂️
After this thread you might need this, OP https://en.m.wikipedia.org/wiki/List_of_burn_centers_in_the_United_States
Even before being CD as creative you should be able to think in different angles. An AD can come up with a better line than a CW i saw that a lot. As CD its all about the composition and the vision. If you think copy is just magic you better wake up. Its hard work and observation and a AD who become CD can totally tell you if your lines are worthless!
Lol op. You didn’t ask for help. You asked a backhanded question.
Your lines are obviously brilliant. And I’m sure you can rock an idiom, maybe a pun, like no one else. But maybe they aren’t right for the client. Or the target. Or maybe they’re total shit and you should listen to your CD’s criticism and try to get better.
Fuckin millennials
Here you go again, junior.
Thanks to those that actually offered insight, while condescending, it was somewhat helpful. To everyone else, maybe it's not the best idea to shit on someone it's your job to teach when they ask for help. Just a tip from someone you used to be.
If a CD doesn't understand your lines, neither will Joe Shmoe Consumer. They're just bad lines. Post them here, though they'd probably go way over our heads.
CW4. I️ feel like this is sarcasm, but I’ll play. Coming from a direct response background here so, to start, puns and wordplay can work but it has to be razor sharp. Think the economist or DSC shave time shave money. But generally speaking, cleverness just confuses mass audiences. Research proves this over and over. Look up Mailchimps analysis of the highest performing email subject lines — the plainest and most direct win by a landslide. But this does depend on how well you know your audience/your audience knows you. Direct response and big brand awareness advertising are different, but great writers should be familiar with the principles of both. For direct response writers, I’d recommend Joanna wiebe and Chris haddad.
Damn y'all salty today. But yeah, when a CD doesn't know common idioms I doubt their ability to critique my copy.
Read Whipple, CW
Sounds like someone needs to do a bit more of listening. Hopefully one day you’ll discover how amazing it is when people from different backgrounds can collaborate and discuss ideas despite of their job title. 🤝
Wow you make other juniors look bad. I always feel like I am the dumb one and my CDs are geniuses.
I swear I heard someone say something that at first went right over my head but I see what he was talking about now. He said “a picture is worth a thousand words” is an idiom. Opened my eyes. It was a writer who said that, I think since he then suggested the supporting graphic should be the MONA LISA, each brush stroke a word. He said it was ironic since MONA LISA doesn’t speak. I pointed out that Mona Lisa of course doesn’t speak, she’s a painting. No, you don’t get it. The words are what she can’t say. So what is she not saying? Anything she wants. And a word from the sponsor. DeCecco pasta. Let’s fling this against wall and see if it sticks.