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Thoughts on possible LA?
How to define a good creative director?
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Welcome to my world. The money is good tho.
Yeah! That's why I don't want to be more than a senior. I'd prefer to focus on the work. Someone described it to me as being the coach of the team. You're there to guide, not do.
Definitely you can course correct. Don't see why not. Just chalk it up to you tried it and it wasn't for you.
There are also DD roles that let you do the work as well. But I find that's more common at smaller agencies or companies where you have to wear more hats. At network shops you there mostly to deal with management, clients, staff, etc.
Best!
Rising Star
Why not just shift to a more IC role?
Rising Star
Oh yeah my bad. I meant to ask if you were agency or in-house Yeah, agree, it’s unlikely at an agency
That’s pretty standard. As you move up, you step away from the actual work