My GCD looking at the client as they tell us they had to cut the budget for our social campaign in half due to budget issues, but knowing that the same client added half a million to the TVC budget the day before.

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likefunnyhelpful
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Music to my ears

likesmart

Yeah ferreal

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It’s super important to invest in media buys that no one watches.

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Sure.

You can cut a TVC ad down into a social one, but you can’t as easily boost the technical quality of a social ad to be able to run it as a TVC. It still sucks that your budget got slashed, regardless.

likesmart

Isn't this the best news ever? Who the fuck cares about the social budget?

likefunny

why are they doing a TVC in the first place? money could've been used more effectively if funneled social first. oh well.

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Probably also while saying they want to be social first

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We had a client request 10 spots. Somewhere along in the production process they remembered to of course mention they were in fact social first.

I mean that is a budget issue

Is this me? It is.

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likeupliftingfunny

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